Partner status is determined by revenue and partner commitment, with the aim of establishing a mutually beneficial business partnership. The program offers two levels of participation: "Distribution" (Tier 1), as well as "Explorer" and "Challenger" (Tier 2). The integration will increase profitability by expanding partners' service catalogue and accelerating time-to-market for AnyDesk solutions. Partners will be empowered to expand their technical competencies and integrate AnyDesk into their product portfolio, enabling more opportunities to win new business. We are now embarking on the first stage of transforming the channel business as we all know it." The Channel and Partner business is a strategic pillar of our growth plan. "As the remote access market and customer demands are changing rapidly, the new program is focusing on long lasting and fair partnerships between AnyDesk and its current and future partners. "This new approach is an exciting way forward," said Silva. The partner program was developed by Hugo Silva, AnyDesk's Global Director Channel Sales, who came on board in July 2021. AnyDesk has significantly invested in this new program, primarily to provide competitive incentives, tools, and training to its partners, and has expanded channel account management across APAC, EMEA and the Americas.
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